Do you mean that you have earned ninety cents to-day, Robert? "I mean the philosopher, who teaches in the groves of Academus," continued he.The old fundraising maxim applies here: What most people truly want is to be heard.Asking for advice means that they will freely tell you the secret thing they are most passionate about, as well as their biggest fears about giving. This is one reason why extroverted salespeople and fundraisers can do worse than introverts.
Bad Fundraiser: “What’s the most important thing about the environment to you? [Superman Fundraiser: “What’s the most important thing about the environment to you? But now that the city is so big, and there’s so much light pollution and smog, when I go out with MY kids to our cabin we’re lucky to see anything. And you were about to start making a generic appeal about one of your programs, totally at random!In other words, understand your donor base so well it’s like you’ve read their minds. Decide how long you’ll small talk at the beginning, and how to transition smoothly into the ask itself. The key to this: call or contact that you’re interested in talking to them about your cause and how they might be able to get involved.Don’t worry, this is easier than it sounds if you follow the next six tips… Make it clear that, while you’re interested in them as a person, there’s a deeper purpose for your visit.Of course, your real goal is to make your donor both catch your enthusiasm and feel understood.But to get there, you need let yourself be not-boring enough that they can have fun talking to you.