One of the things about pornography that's consistently true across the board is that because there's a social stigma still attached to it, you can charge a premium for these materials.And because you can charge a premium for it, the profit margin is higher.
It makes adult films, distributes them on video, DVD, and then sells them to hotels, cable companies and over the Internet.
Selling sex is one of the oldest businesses in the world, and right now, business has never been better.
One of the biggest cultural changes in the United States over the past 25 years has been the widespread acceptance of sexually explicit material - pornography.
When 60 Minutes first spoke to Lyon, he was running the free speech coalition, a trade organization that represents 900 companies in the porn business."I was rather shocked to find that these are pretty bright business people who are in it to make a profit. What kind of reaction does he expect to get when he tells legislators all over the country that he's a lobbyist for the adult entertainment business? But when you explain to them the size and the scope of the business, they realize, as all politicians do, that it's votes and money that we're talking about," adds Lyon, who says there are reputable companies traded on the New York Stock Exchange that are involved in the business. This is an extremely large business and there's a great opportunity for profits in it." In 2002, Comcast, the nation's largest cable company, pulled in million from adult programming.
All the nation's top cable operators, from Time Warner to Cablevision, distribute sexually explicit material to their subscribers.