Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.Coffee Meets Bagel’s top post was also around positivity.As we said before, more brands are incorporating politics and social issues into their content strategy.There is quite a difference in the rankings on Instagram for the top dating brands.Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
For total engagement, Zoosk was the clear winner by a long shot.
Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
The top photo, also from Zoosk, celebrated National Hugging Day.
Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.