Substantial growth is likely attributed to changing attitudes as well as the widespread use of mobile dating apps.
The convenience of online dating paired with the universal pursuit of love has made dating websites and apps extremely popular platforms with large user bases and plenty of marketing opportunities.
This means that 90% of Match Group’s users will be exposed to advertisements between swipes and connections on the free versions of its platforms.
Marketers can place advertisements in dating apps with confidence that the ads will be seen by a large audience. For straight couples, that number is closer to 1 in every 4 couples.
Now, over 22% have reported using dating apps on mobile.
This has significant implications for marketers who are looking to target today’s largest consumer groups: Millennials and Generation Z.